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Alice, our VP of Merch, is used to combing through endless rows of products and gear at trade shows. She has piles of skirts on her desk. Racks of jackets stashed around the office. Frankly, there isn’t much she hasn’t seen before.
So when she stumbled across the Satorisan 20K Sandal in a local San Anselmo shoe store during a weekend shopping trip, she had to know more. (But first, she bought a pair. Because, as we all know, you should never pass up a great shoe.)
She’d never heard of Satorisan before, but after a week of wearing them, she was sold. They were hip, felt kinda euro, and were comfy as all get out.
The “girls rule!” mindset is more than just a launching point for the women of Las Olas surf safaris: it’s an all-encompassing approach to life.
A snowboarder, surfer, and founder of multi-faceted adventure- and travel-driven companies, Bev Sanders is a pioneer of women’s sports. She may have been the inspiration behind one of the first women-specific snowboards but the real win was what it did to the industry. Its launch initiated higher standards for female-specific snowboard equipment. Once Bev learned how to surf in 1997, her new focus was clear. Women needed to be able to get out, have fun and learn to surf in a safe, comfortable and supportive environment.
How to do that was clear: women needed to teach other women. (more…)
To celebrate all the amazing moms in our community, we invited you to head to Instagram and tag photos of #OneToughMother in your life, and boy did you deliver! From jiu jitsu playing moms to cancer-fighting grandmas, bee-keeping mamas to 10K conquering grammies, you rocked our world with your adventures. (more…)