10 High Impact Sports Bras For Women On The Run

Busy BoobsRemember that time when you wore, not one, but two sports bras to the track? What about that time when you poured about a cup of baby powder into your sports bra before running a marathon? Oh, and that time when you duct taped your boobs to prevent chafing?

We’ve all got sports bra stories to tell. And what’s in the past, is in the past. Right?

Wrong. Some of us are still running around in our sports bras from yesteryear, and it’s a problem. (more…)


The 2018 Fit Festival Tour

The 2018 Fit Festival is coming to a store near you! Grab a friend and join us at one of our 20 stores to get your personalized bra fit, put our bras to the test at our Bounce-athlon, and enjoy treats and drinks while you shop! Plus, peak inside our traveling Box O’ Bras for additional sizes and styles not normally in our stores, enter to win a $150 T9 gift card, and get 9% off all bras purchased at the event.


Find your 2018 tour stop and RSVP to join the party (more…)


Cast Your Vote!

Cast Your Vote

Each season we choose a “model” image for our catalog cover and web home page. Our summer season is coming soon and we need your help choosing our hero image. Let your voice be heard!

Use the form below to cast your vote.



Setting the Bar High

An Open Letter to Yvon & Malinda Chouinard, Founders of Patagonia

Your presence in this world makes a difference. A big difference. Because of Patagonia and the people who work there, I am optimistic about the future. Perhaps Yvon is right, perhaps we are on our way to the second Dark Ages.* But if we are, the trip will be slower because of the two of you, your commitment to great gear made to last a long time, and your belief that business can do well and do good. (more…)