Cast Your Vote!

Cover Poll

We know you love our model athletes: ordinary women doing extraordinary things. With so much action on our photo shoots, we end up with too many great images. We need your help choosing which shots of these amazing women we should use. Cast a vote for your favorite! For just 72 hours we’re opening up the polls. Let your voice be heard. Which one is your pick?



Who Runs the World?

Who Runs the World

Working outside the home. Working inside the home. Caring for kids. Caring for parents. Making time to workout. Making time to chill out. Yes, sometimes managing it all has us fit to be tied, but mostly, we amaze ourselves at what we are fit for.

What are YOU fit for?


A Place for Every Pace – Title 9K


In 2003, when the inaugural Title 9K starting gun rang out in the clear blue Boulder sky, we did not yet know what sort of evolution was to take place. We did not know that first Mother’s Day would spawn a run series in multiple cities, or that it would become such a big part of who we are as a company. While our races have grown over time, the root of why of we Title 9K has always remained the same.

Fun runs with colored dust or costume themes were not yet a commonplace affair when the our run series was born. The Title 9K was created as a celebration of women and girls in sport, a pavement party in honor of active living. We wanted to have an event that welcomed women of every pace, one that celebrates the new mother walking with her baby jogger with as grand a cheer as the gal who breaks the finish line tape. (And who might also have a baby jogger!)

T9K Boulder



#EmbraceTheDetours Instagram Challenge Highlights

Our Favorite Detours

For the month of March we challenged you to show us the wrong turns and accidental adventures in your lives. Those times when you chose to shoot hoops with your son despite your lack of gear, or your whole family begged to come on your long run, or your dog literally u-turned you mid-workout. Moments when the path led you somewhere unexpected.

Though we could only choose one image to win Title Nine gear each week, we were blown away by all the submissions. Your humor, resourcefulness, and adventurous spirits have truly inspired us to keep embracing the detours in our own lives, because as you showed us, the detours are where the most interesting stuff happens!

We hope you continue to #EmbraceTheDetours by following us on Instagram and tagging your adventure and workout pics. View more of our favorites below, or head to Instagram to check out all the submissions.



#EmbraceTheDetours Instagram Challenge: Week Four

 Week Four Challenge: Friend Detours

Take me to:
Week Three Winner

friend detours

Yes, it is rest day! While you’re ready to spend the day on the couch, your friend convinces you to lace up running shoes or pull on hiking boots instead. Sometimes that unplanned workout can be a most welcomed detour. Take a photo of you and a friend getting in a workout, especially one you were reluctant to do (but aren’t you glad you did)?

This week’s winner will receive one detour-ready Dream Dress ($79) for you AND one for a friend!

Read on for how to enter.