They are athletes and they are moms. They are business people and they are caretakers. They are active and they are activists. They, each and every one of them, can go big and still go home. They take risks that work out and they take risks that fall flat. (more…)
Alice, our VP of Merch, is used to combing through endless rows of products and gear at trade shows. She has piles of skirts on her desk. Racks of jackets stashed around the office. Frankly, there isn’t much she hasn’t seen before.
So when she stumbled across the Satorisan 20K Sandal in a local San Anselmo shoe store during a weekend shopping trip, she had to know more. (But first, she bought a pair. Because, as we all know, you should never pass up a great shoe.)
She’d never heard of Satorisan before, but after a week of wearing them, she was sold. They were hip, felt kinda euro, and were comfy as all get out.
The “girls rule!” mindset is more than just a launching point for the women of Las Olas surf safaris: it’s an all-encompassing approach to life.
A snowboarder, surfer, and founder of multi-faceted adventure- and travel-driven companies, Bev Sanders is a pioneer of women’s sports. She may have been the inspiration behind one of the first women-specific snowboards but the real win was what it did to the industry. Its launch initiated higher standards for female-specific snowboard equipment. Once Bev learned how to surf in 1997, her new focus was clear. Women needed to be able to get out, have fun and learn to surf in a safe, comfortable and supportive environment.
How to do that was clear: women needed to teach other women. (more…)