We Are…

We are...

We are a small, Northern California company.

We are a happy band of product users and product makers, math girls and data geeks, spread sheet whizzes and color story divas.

We are one of the very few, women-owned, multi-store retailers in the United States.

We wish this were not the case.

We often work while we’re still sweaty.

We also wish this were not the case, but cannot help ourselves.

We use real people as our models, real people who have real jobs and real families and do really cool sports and go on really crazy adventures.

This makes for photo shoots that are a lot of fun and sometimes a little crazy.

We are a group of women and a few really extraordinary men who think that the way we do business is also the way we change ourselves, our communities, and our world.

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Missy Park, Founder


See how we roll at the B-Word


Fit Tuesday Bra Fit Events

We’re Turning Fat Tuesday into Fit Tuesday!

Our Title Nine bra experts are helping women get the right bra fit while collecting donations to benefit Free The Girls.

Join us on Tuesday, February 28, at all 23 Title Nine store locations for Fit Tuesday. Yep, we’re celebrating Mardi Gras with Mardi bras. You can receive a personalized fit from a bravangelist – a Title Nine bra expert – and make a difference for women survivors of sex trafficking.

In support of our partner organization, Free the Girls, we’re rallying women across the country to donate their lightly used or unworn bras at our stores. In exchange, we’ll give you 9% off your bra purchase (in store only) and a personalized bra fit.



Thanks to You, More Women Will Run

On Inauguration Day, we pledged to give 9% of sales, online and in stores, to support women running for office. We are proud to share that we raised $15,000 together, to support the non-partisan nonprofit organization, She Should Run.

Thanks to you, we are helping to expand the pool of future female elected leaders. Since the election, She Should Run has welcomed thousands of new women of all parties into their programs–programs which, in the past, have served just a few hundred women.

“The She Should Run team is truly grateful and energized by your support! Know that this donation will go a long way towards our team scaling our services for the over 7,000 new women in our programs now.” – Clare Bresnahan, Executive Director, She Should Run



Vote Now!

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Each season we choose a hero “model” image for our catalog cover and web home page. Our summer season is coming soon and we need your help choosing our hero image. Let your voice be heard! (Please vote only once.)

Use the Google form below to cast your vote.