Tagged: Focus on Product

Mothers of Invention

we are a band of women just like you

Some call us creators, inventors, and trailblazers. Others call us “mom.” But we’re a band of women just like you.

We are athletes and designers, product testers and product users, outdoor adventurers
and playground monitors, and we deserve gear that fits our bodies, our lives, our adventures.

For over three decades, we’ve been solving the tricky performance apparel problems for women athletes and adventurers. Let’s call them “Women’s Problems.” (more…)

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Pockets Are Power

Sharon Owens quoteSometimes the pockets on women’s clothing really suck.

But the truth is, we have it a lot better than our sisters before us. NONE of their dresses had pockets, and what pockets they had were hard-to-access pouches tied on underneath their skirts. They moved to carrying purses because that was actually EASIER. (Yikes.) (more…)

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Made in Spain. Built to Conquer the World.

Alice, our VP of Merch, is used to combing through endless rows of products and gear at trade shows. She has piles of skirts on her desk. Racks of jackets stashed around the office. Frankly, there isn’t much she hasn’t seen before.

So when she stumbled across the Satorisan 20K Sandal in a local San Anselmo shoe store during a weekend shopping trip, she had to know more. (But first, she bought a pair. Because, as we all know, you should never pass up a great shoe.)

She’d never heard of Satorisan before, but after a week of wearing them, she was sold. They were hip, felt kinda euro, and were comfy as all get out.

The ultimate travel shoe (more…)

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Pockets are Power

Men have pockets to keep things in, women for decoration. -Designer Christian Dior

Pockets are practical, private and powerful. An invaluable item that serves an indispensable purpose: to hold your belongings on the go. But did you know that pockets have a hidden history that has led to this invaluable compartment being left off of much of women’s clothing?Eighteenth Century Pockets

Dating back to the medieval times, pockets were nonexistent. Instead, men and women alike used small bags that they tied to their waist, similar to fanny packs.

(more…)

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