Category: T9 Behind the Scenes

In the Beginning

In the beginningIn the very beginning, 1972 to be precise, there was a piece of legislation, Title IX, 37 words, that paved the way for girls and women to take to the fields and courts across America. Soon those same young women stormed from the locker rooms into the world of work, busting barriers in board rooms, operating rooms, court rooms and yes, even oval rooms.

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Rippin’ Trails & Takin’ Names With Trek Dirt Series

Ready to shredYou never forget how to ride a bike—but take that bike, add some killer suspension, thick tires, a license to rip and it’s a whole ‘nother thing. We’re talkin’ mountain biking. Aka, shredding berms. Hugging singletrack ‘cuz you love it. Mountain goating up hills and flying off the handle on the downhills. Crushing rocks, crashing once, twice… (more…)

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Making Girls Out of Women: Las Olas Surf Safaris

Girls Rule

The “girls rule!” mindset is more than just a launching point for the women of Las Olas surf safaris: it’s an all-encompassing approach to life.

A snowboarder, surfer, and founder of multi-faceted adventure- and travel-driven companies, Bev Sanders is a pioneer of women’s sports. She may have been the inspiration behind one of the first women-specific snowboards but the real win was what it did to the industry. Its launch initiated higher standards for female-specific snowboard equipment. Once Bev learned how to surf in 1997, her new focus was clear. Women needed to be able to get out, have fun and learn to surf in a safe, comfortable and supportive environment.

How to do that was clear: women needed to teach other women. (more…)

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