We invite you to join in the conversation by leaving a comment below.
Read More:
“Why Doctors Are Rethinking Breast-Cancer Treatment.” Time Magazine, October 1, 2015.
“Our Feel-Good War on Breast Cancer.” Peggy Orenstein. The New York Times, April 25, 2013.


Thank you for revealing the truth!
Same story. I’m monitoring my alkalinity/acidity levels, keeping them balanced, & eating real food. I’m active & at my ideal weight at age 47.
I am a researcher working on new cancer treatments, and I am acutely aware of all the challenges and red tape associated with delivering new treatments to the people that desperately need them. I am also aware of how painfully slow the progress has been in developing treatments for advanced metastatic cancers. Which is why I can relate to much of the frustration expressed in your message. It is also why I consider mammograms and any other diagnostic procedures that can detect cancer early, before it has a chance to spread, to be of the utmost importance. Cutting out a localized tumor has a much better chance of success than essentially poisoning your whole body with chemo in hope that it will kill all the secondary tumors before it kills you (or the cancer does). We’re all someone’s daughters, sisters, wives, mothers, and friends. Someone out there need us to be there for them. So, let’s not cut down our chances of survival by opting out of mammograms that could mean the difference between us having a fighting chance and not, just to make a political statement. I am doing my best to do what I can to move the science forward, but in the meanwhile, I am having my mammograms and I urge everyone else to do so too.
Wow. Just wow. Like most of the other customers who have responded here, I will also no longer do business with T9.
As a scientist, I am shocked that opinion would be misrepresented as fact. More importantly, as a consumer, I am shocked that you would abuse your email list in this way. There is a place to share personal opinions, and this is absolutely NOT the appropriate platform. Goodbye, T9. I’m sorely disappointed.
Title 9: Great clothes, great gals, poor judgement.
I am the daughter of a breast cancer survivor, who is a survivor because of early diagnosis from a mammogram. Your viewpoint, which does not appear to be backed by any medical facts, puts women like my mother at risk. What irritates me most is your use of the Title 9 mailing list for spreading your own ill-conceived personal agenda. I will no longer buy from Title 9 and will urge others to do the same.
I opted in to receiving your emails to look at your newest clothes not get unsolicited opinions that aren’t based in science and facts. Your email seems “out of the blue,” angry and at best, inappropriate. My mom is turning 80 in November and is a 49 year breast cancer survivor (not a misprint 49 year survivor)………you should tell those stories to give women hope that they can not just survive, but thrive. I hope I am just like my mom.
Well, I like your clothes. But this email was pretty inappropriate. Stick your opinions in a blog, if you must, but until you have an MD or PhD in the field and back up your research with double-blind, clinically proven science, I’ll stick to trusting science and medical research over the musings of a clothing company on what to do with my health. You’ve lost a subscriber.
As a cancer survivor, and a BRCA+ woman, I am disgusted by the email I was sent. A mammogram saved my life and is the reason I am still here breathing and loving my two children. Shame on anyone who would discourage women from getting a simple test that could save their lives. Shame on anyone who commented who suggested that simply making good life choices is enough to avoid cancer. Cancer can effect ANYONE regardless of health habits. Yes, healthy habits can help, but they are NOT 100% effective. I had a healthy life and still got cancer. I removed myself from Title 9 mailing list and will not purchase again. Saddened by a company that has the power to reach so many women used that power to possibly harm.
Thank you for raising your voice in support of your opinions, and quite reasonable ones, in my view. I, too, refuse mammograms and choose to focus on preventive actions including diet, lifestyle choices, exercise, sleep and living my life. I hope you continue to use your position and access to women to keep offering another voice in this arena.
I am 52 years old, very fit, very healthy, eat well, and nursed my daughter for a year. All of the lifestyle choices recommended for avoiding cancer. I have no family history of breast cancer and have not had HRT. I was diagnosed with HER2 positve breast cancer in October 2013. It was found during a routine mammogram. I had a bilateral mastectomy and six rounds of chemo. I have been cancer free for a year and a half. I understand your frustration with the bureaucracy of cancer research, but please don’t claim that no improvements in mortality have been made. The chemo treatment I received was not available before 2008. Since then, the survival rate of HER2 positive has gone from roughly 20% to 60-80%. Strides are being made. Please encourage women to make INFORMED decisions. Early detection is still the best weapon in fighting any kind of cancer. Accusing “awareness” of fear mongering really sets the wrong tone for this discussion. Please use your forum to take increased attention of breast cancer and change the disbursement of funding for research, not to rally women to opt out of very important, if not perfect, screening.