She’s the 5-year-old girl pedaling beyond her mom’s reach on her first bike ride.
Or the teenager hitting the winning basket as time expires.
She’s the woman learning to row after work and before the PTA meeting.
She’s the mom with her son in a stroller, getting her run in at day’s end.
Or the one learning to swim at age 50.
She’s the one grinning or grimacing as she reaches for her PR.
Or coming into her own best self in the studio.
She has lots of muscles…or she doesn’t.
She is smiling,…or she is not.
She is strong. She is competent. She is confident.
She is beauty and badassery, grace and grit personified.
She is ready for anything.
Take a look in the mirror…that’s what an athlete looks like.
Let’s get after it.
Missy Park
Founder
Show us how you #getafterit @titlenine
I “second that emotion!” I have long loved the Title Nine brand and ethos (i even worked at one of the stores once, a number of years ago), but sure would like to see some over-50s in the mix.
I’ve been a fan of yours for years. I like the brand selection and that your headquarters aren’t that far from my home in the central valley. I appreciate your messages about female empowerment.
However, I would say most of your models don’t look like the casual athletes you’re marketing to. Very few are over 50 or have curves mixed in with their muscles. They don’t really “look like me”, as you say.