DEAD – Something that happened in the 70’s. A movement that’s still relevant today – A communist plot. A terrorist plot. Some kind of plot – A nice idea whose time has come. A nice idea whose time has gone – About choice and control. About eliminating control-top lingerie – A satanic ritual. A cult. A club – A conspiracy to make men wear pink – A movement that seeks justice for women. A movement that is unjust to men – For men as well as women – For sons as well as daughters – The anti-dote to the old boys club. The pre-cursor to the new girls club – A movement that died with the Kardashians and Jersey Shore – Alive and well and living in Anchorage, New York City, Asheville, St. Louis, Eugene, Dallas and EVERYWHERE THERE IS A STRONG WOMAN
When females in all fields, including athletics, are appreciated and compensated as much as males for doing the same job, then maybe we can let feminism die. Until then, it’s as relevant as ever.
Regression in society happens – don’t let it!
I applaud you for exploring what feminism means in this century… It’s a great discussion topic and always apropos. It was especially timely to read the lines about real women with real bodies since I received your catalog the same day that the media were saying how amazing Angelina Jolie’s leg looked. Talk about objectification of women… Talk about glorifying starvation. I also happened to get your catalog the same day I heard a great story on NPR about the female boxing champion Clarissa Shields of Flint, Michigan. It’s an ever-increasingly awesome time to be a woman as well as being an ever-increasingly complex time to be a woman. Thanks for exploring feminism. I was happy to look through your catalog and see real athletic women.
Feminism is…no more or less than “Female Chauvinism” which is the natural and expected transient reaction to its first and original counterpart “Male Chauvinism”. Unfortunately, both “conditions” are triggered by Ego. But who cares…you make nice clothes!
I just received your Summer 2012 catalog in the mail today. I never buy clothing from catalogs because I prefer trying it on in stores, but I briefly considered purchasing something from you today simply because I like the fact that you’re working to promote feminism. I notice that your models are slightly more real-life than those in most clothing advertisements. I just opened to page 11where you advertise swimwear for “real women with real bodies… scrawny super-models need not apply.” While I think your message is awesome, and desperately needed in our sick society which idolizes people like Kim Kardashian, I have to agree with the woman who posted earlier. Your models are still absolutely gorgeous, toned, skinny, and almost all of them are white. I realize that you need to make money, and it probably seems like the safest bet for doing so involves mostly adhering to mainstream physical representations of women. However, I would argue that you’d be more likely to get business from women like me if you did advertise for a fuller spectrum of women. I work out for at least an hour every day, and I certainly don’t have abs like any of your models. I think you need to be careful when you claim that your clothing is for “real women with real bodies”- I only know about three women in the world who look like your models. Your message is especially dangerous for young girls who are inundated daily by images of thin, beautiful women- they turn to a business which markets itself as feminist, but find more of the same images within your catalog. The underlying message is still clear: our worth is measured by our physical appearance. I would primarily love to see heavier models and women over the age of 50 on your pages. Thank you!
Thank you Karen!
Beautiful, strong women come in all sizes and would look fabulous in these clothes. I am a strong, athletic, proud, fat & fit woman! I would love the opportunity to purchase attractive, flattering active wear; it is apparent I won’t be ordering anything from this company because it wouldn’t fit!
I assume my daughter gets this catalog, which is fine. She will probably like the clothes and I will have to explain to her what TItle IX means. It reminded me of the – shove it down your throat, make the government step in to “fix” the world – feminism of the 70s. The thing is that 70s feminism was obnoxious and not terribly feminine – which is why most women ignored it. Like many egocentric ideas, much of 70s feminism shunned any theological input – thinking that God was part of the problem, when in fact it offers the only decent solution. The problem is that men, when left to themselves, tend to be irresponsible. Women, on the other hand will try to be like men. This is the “curse” that needs to be reversed (Genesis 3:16 is the curse that is reversed in the verse before it – Genesis 3:15). Sorry. I know that people don’t like to talk about religion, but then again, you only had that other comment that was, well – somewhat caustic.
Feminism is representing all kinds of women- each one beautiful and unique and perfect in their own way. Which is, unfortunately, what your catalog… filled with 20 something hard bodied pert blondes does not do. As a long time fan of your lovely clothes, I am no longer as likely to be a customer due to how disappointed I am in your marketing to a limited group of perfect, seemingly idle athletic world-traveling world class surfers and marathon runners. Does not appeal to me any longer. Feminism means using different models as examples of how your clothing can elevate any athletic, determined woman, whether they’re 25 or 55. Title Nine clothing is great for walking the dog, planting tulip bulbs, shopping at the farmer’s market… most women don’t go skateboarding or dancing under waterfalls after work. Sorry- it really is annoying.
Thanks for asking for input…
Feminism is… being proud of your gender; being understanding of the opposite sex.. advancing the loving kindness of humankind…