Category: Focus on Product

Women Run It

Women Run It

A fit woman is fit for everything — fit to run, fit for duty, fit for office, fit for life, and fit to lead. As a woman-led company, we believe there is a seat at the table for more businesses like ours: by women, for women.

Meet a few of the trailblazing women running the companies we are proud to work with. Like us, they believe in the power of women to change the world, if we could just get our workout in!

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Baby and Ocean vs. Bikini: Who Won?

As the copywriter at Title Nine, I’ve long had to consider the plight of women of all walks of life when writing — especially when it comes to swimwear. The nemesis of many, friend of few, swimwear seems to be a sticky subject for women of all ages and builds.

grom Christina

Grom life, circa 1988.

A beach baby at heart, I spent summers slithering in and out of wetsuits or already-wet rashguards in Santa Cruz. My dad used to help me into my little spring wetsuit (which he still has) before paddling me out on his boogie board, my feet barely touching the water, and push me off on waves. Family vacations might find us wetsuit clad in Santa Barbara, or snorkeling in the warm waters of Hawaii. Board shorts and rashguards for women and girls were not as readily available growing up, so as a kid, and even as a tween and teen, I remember getting excited when I finally found pieces that weren’t “shrink it and pink it,” even more so when I found ones that actually fit.

This past August I tackled the longest, most rewarding endurance event I’ve taken on to date: childbirth. Having a baby gave me a whole new perspective as my husband and I prepared for our own family vacation: heading to Kauai to visit my parents. Suddenly, thoughts and questions I’d never had before came flooding in: with my new post-pregnancy body, what would I wear to the beach? What suits would work best for nursing and hold up to a grabby-handed six month old? Having a baby did not mean I’d give up wearing a bikini, but as someone who formerly categorized herself as “built for speed,” (a.k.a. small chested) having to find suits that fit a fluctuating 32DD seemed rather daunting.

Pele Bikini + baby

Mom life, present day.

Thankfully, Title Nine let me borrow some of our new swim separates and a few other goodies and put them to the test. I was eager to pit them against the muggy Hawaiian heat, some serious boogie boarding, and the demands of a nursing baby. If our gear could stand up to all that, it can certainly stand up to anything you have in store for it! (more…)

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A Day in the Life of Alaskan Mushers

A day in the lifeWe headed to Alaska to test out our favorite winter gear and learned a thing or two about racing a team of dogs in the world’s foremost sled race, the Iditarod. Dog mushers, Laura and Maggie, took us behind the scenes at the Susan Butcher Training Facilities for a day of hard work, serious training, and plenty of wet doggy kisses.

Meet Laura

Occupation: Dog musher and tour guide
Current car: 2001 Ford Escape
Favorite mode of transit: Dog sled
Embarrassing nickname: “Squat” (DON’T ask!)
Indispensable T9 gear: Daily Down Vest; I’m lost (and very cold) without it
Bathtub reading: Mushing Magazine (it’s real!)
Best four-legged friends: Haggard, Leaps, Sugar, Dash, Ivory, Roxy, Bou, Katie, Soldier, Rishi, Flynn and Walker
Fangirl for: Roxy
Role model(s): See best friends
Most recent adventure: 2015 Iditarod

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T9er’s Holiday Wish List

As Title Niners, we too have our wish lists for the coming holiday! Lucky to be around such great product day in and day out, it’s not hard to have a million things we’d love, but below are some of the teams top picks. We wanted to share with you in hopes of providing a guide if you are shopping for someone but don’t know what to get! Picking different gals with different tastes, hopefully you can find someone similar to the girl you are shopping for.  Also, stay tuned for more ideas – we have a few more Title Niners on the way!

Whenever you are ready to shop, go ahead and click any of the items of clothes, or you can always (and we would love to meet you!) hop on into one of our retail stores (Salt Lake City is now open!), or give us a buzz here at the office. Happy Shopping! 


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