Category: Missy’s Musings

Your Sports Story

What’s your story?

Maybe you came to sport late.

You found it in the gym or the studio.

Maybe you discovered it early, on a court or a course.

Maybe it’s walking, maybe it’s running, maybe it’s dance or yoga or swimming or hiking. Maybe you found your sport when you saw your daughter transformed by that first athletic success and knew that your own transformation was out there waiting for you. Maybe you found it on your way to something else—a kid’s practice, a healthier life, a friend’s race. But no matter where each of our sports stories begins, we all end up at the same place, a place where we are becoming our own best selves.

Tell us your story!

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Founder, Missy Park 

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What we know now

We know that listening to more financial news does not make us feel better.  But a good walk, run, or ride does.
We know that some days it is nothing short of a miracle that we fit our workout in.
We know that a good sports bra is the key to a good workout.
We know that the best apparel can go through the washer and dryer.
We know that our happiest times are not spent behind a desk.
We know that the shortest distance between two points is not always the best way to travel.

What do you know now? Share the wisdom below.

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Founder, Missy Park

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Yes she did

“When she bounded onto the stage in her sleeveless dresses, with her muscular post-Title IX arms in full view, the definition of a strong woman changed”.

– MSN.com

But no, Michelle Obama did not change the definition of a strong woman. She just revealed something that has been going on, hidden in plain sight, for a long, long time. A whole generation of us, we post Title IX women, have been making our mark on the world by the choices we make and the compromises that we have refused to make. We are fit and powerful, buoyed by the strength we found on the fields and courts of our girlhoods.

She does all of us post-Title IXer’s proud, But Michelle Obama is not singular, just the most visible of a whole generation of fit, powerful, post Title IX women. When we celebrate her, we are in fact, celebrating our own strength, our own true selves. And, …

We’ve only just begun.

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Missy Park, Founder

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Physical Fitness vs Fiscal Fitness

At times it seems like a pretty crazy world, one that even really great minds can’t seem to get a fix on, one that seems completely beyond control. But I can and we all can, take control of the balance sheet that is our life. I can stop worrying about my fiscal fitness and actually do something about my physical fitness. I can’t control the markets but I can control my mind, my body, my attitude.

The rest will have to take care of itself because I am going for a run.

Wanna Come?

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Missy park, Founder

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About Sustainability

sustainable2Though “sustainable” and “organic” are quite the buzzwords these days, they’ve been a part of our company vocabulary from the very beginning. We started almost 20 years ago without a lot of money, and with the trust of a few good suppliers, so conservation was critical. As we’ve grown, we’ve sought sustainable growth, growth that we could fund with our own internal resources. We have no outside investors and try to avoid bankers. We have come to find that most investors will drive us to grow at a fast, often wasteful and always unsustainable rate.

Ours is not some new-fangled business philosophy but one that has evolved sustainable4organically over 20 years of selling products we use to people we like. If you stop by our offices, you’ll see our philosophy at work. The bike racks are full with our commuter bikes. Most of our employees live just a short distance away from our office. Sure, fewer hours in the car mean less carbon in the air, but it also means more time for family and fitness. Our chairs are not the missypullquotelatest from Herman Miller but rather the recycled ones from the business that used to be in our building. So for us, “sustainable” is not a marketing term, recycling is not just something we do with newspaper, it is a business necessity. If we conserve our assets, if we avoid frivolous technology, and continue to invest wisely when it is required, then we will be around to enjoy this business and our customers for many years to come.

sustainable3Yes, we are still a multi-channel retailer and we DO send out lots of catalogues. But as we move more of our business to the internet and get smarter about how we use our data, we are actually sending out fewer catalogs even as we grow our business. This most certainly does have a “green” impact, but it also saves us andsustain_pullquote2 ultimately our customers the kind of green that we can all put in the bank. The catalogs we do send are all recyclable and are made from a renewable resource. The wood we use for our paper pulp comes from sustainably-managed forests and is independently certified by the Forest Stewardship Council.

Last, and perhaps most important, are the products we sell. We do not sell disposable fashion, never have, never will. From the beginning, we’ve had a rule for ourselves. We won’t sell anything that we might be embarrassed to wear next year. And the clothes that we do sell? Well, they are meant to be worn hard and worn well for a good long time.

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