Category: Contest

#EmbraceTheDetours Instagram Challenge: Week Four

 Week Four Challenge: Friend Detours

Take me to:
Week Three Winner

friend detours

Yes, it is rest day! While you’re ready to spend the day on the couch, your friend convinces you to lace up running shoes or pull on hiking boots instead. Sometimes that unplanned workout can be a most welcomed detour. Take a photo of you and a friend getting in a workout, especially one you were reluctant to do (but aren’t you glad you did)?

This week’s winner will receive one detour-ready Dream Dress ($79) for you AND one for a friend!

Read on for how to enter.



#EmbraceTheDetours Instagram Challenge: Week Two

 Week Two Challenge: Gear Detours

Take me to:
Week One Winner

gear detoursOops! We open our gym bag at boot camp to find we haven’t packed a sports bra. We’re ready to head out for our lunchtime run only to discover we left our running shoes at home. Forgetting a key piece of gear for your workout is an unwelcome detour. Do you call it quits and head home, or get creative and make it happen anyway? No gear? No problem! Share a photo of yourself getting your workout done – even if you’ve forgotten an important piece of gear. 

This week’s winner gets a personalized bra fit with one of our expert bravangelists plus a Tech Athena Sports Bra (big-time support) or Uprise Pullover Sports Bra (for A & B gals) ($48-$54).

How To Enter

To enter, simply follow us on Instagram, post a photo of yourself getting it done despite your gear fail, and tag it #EmbraceTheDetours and @Title Nine. Photos for the Week Two Challenge must be submitted between Monday, March 14 at 12:01am and Sunday, March 20 at 11:59pm PDT and your Instagram account MUST be public during the contest or we are unable to view your submissions. Each week, one winner will receive an item of detour-ready gear from Title Nine. Multiple entries allowed, because we know detours happen every day!

Check the blog each Monday through April 4 to see the weekly winning photos. It could be your pic!

Week Two Winner:

week 2 winner

Week two winner – @lauralyntaylor: The only thing I REALLY want to be known as a “bad ass” for is as a mom. My son needs practice time dribbling and rebounding, so the ball is in the car always. If he wants to practice, we practice. Even after church. In a dress. And heels. Because one day when I’m old and gray and about to die, I want my son to look at me with his kids and say, “‘your grandma was one bad ass woman. I remember when…'”

No basketball shoes? No problem for Lauralyn. She didn’t let her lack of gear stop her from quality time with her son. That’s truly one “bad ass” way to #EmbraceTheDetours! Thanks to everyone who entered the GEAR DETOURS challenge. We got so many great ideas for how to get it done despite missing a key piece of gear: using old socks as arm warmers, lip balm as body glide, even wearing your infant twins as a weight belt! You are one resourceful bunch. We can’t wait to see what detours you embrace next.

Take me to:
Week Three Challenge


The Fine Print: No purchase necessary. Open to legal residents of the 50 United States and the District of Columbia 18 years of age or older. Title Nine employees and their families are not eligible. Images must be your own original content. By tagging your photos #EmbraceTheDetours, you are giving Title Nine permission to feature your images in official Title Nine communications related to this contest: including but not limited to, social media, email, and Your Instagram account must be public during the contest or we are unable to view your submissions. Four winners will be chosen – one from each entry period. Entry periods: 3/7/16-3/13/16; 3/14/16-3/20/16; 3/21/16-3/27/16; 3/28/16-4/3/16. Winners will be notified via a comment to their post. Listed prizes may be exchanged for any in-stock item of equal or lesser value. Per Instagram rules, we must mention this is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants release Instagram of responsibility, and agree to Instagram’s term of use.





#EmbraceTheDetours Instagram Challenge: Week One


Embrace the Detours

We’ve all been there: no sports bra in our gym bag means we swap that bouncy boot camp for Pilates instead. A hike with friends morphs into a walk with our toddler when the babysitter cancels. Our easy run turns into “squirrel-sprints” when our puppy refuses to slow down.

At Title Nine we welcome these wrong turns, these accidental adventures that send us down a new or unexpected path. Sometimes frustrating, sometimes welcomed, the detours in our lives are often where the most interesting stuff happens. We ‘embrace the suck’ when we’re training hard, we ‘embrace change’ when we’re given challenges in our life. We #EmbraceTheDetours.

We are celebrating detours this month by challenging you to show us the detours in your life and how you turn them into positives. Follow us on Instagram and check in each Monday, starting March 7, for a new #EmbraceTheDetours challenge and a chance to win detour-ready gear from Title Nine. Ready for your first challenge?



We Shaked & Baked & Picked Our Faves

And the Winners Are

How it all went downSalt and Pepper martini

We asked you to wow us with your most festive holiday cookie and cocktail recipes, and did you ever! After reviewing all the delicious submissions, it was narrowed down to our three favorite cookies and three favorite cocktails. We picked the best bakers in our Creative Department to personally prepare the cookies, and gathered all the cocktail ingredients for our Title Nine mixologist to work her magic.

April pouring Pucker

Then the fun began, as we invited the team at our Emeryville headquarters to put on their judging caps and try the treats and drinks. There was much discussion (which cookie was the most chocolaty) and some surprises (pepper really does taste good in a cocktail).  The votes were cast, and the winners revealed. Congratulations to Julie and Melissa for submitting the winning recipes.  They will each receive a $25 Title Nine gift certificate and of course, ultimate bragging rights!

Now grab a mixer or a bucket of ice and try ’em for yourself

We’ve listed the top three cookie and cocktail recipes below. You can find all the submissions in our original post. Thanks to everyone who took the time to submit a recipe!



Cookies or Cocktails?

Cookies or Cocktails

The Fun Stuff:

Rustle up that rugelach recipe, share your family’s favorite gingerbread cookies, or let us in on the secret to your perfect candy cane martini.  Post your favorite recipe in the comments below. We can’t wait to start testing them out!


The Fine Print:

To be entered for a chance to win a $25 Title Nine Gift Card, submit your cookie recipe and/or cocktail recipe in the comments below. Recipe must be received no later than December 11, 2015 at 11:59pm PST to qualify. Entrant must be a legal residents of the 50 United States (D.C.) and 21 years or older. Title Nine employees and their families are not eligible. One cookie recipe winner and one cocktail recipe winner will be announced on December 16, 2015. Each winner will receive a $25 Title Nine Gift Card.