Category: Contest

Meet the Titan of Title IX

Billie Jean King

This year, we are celebrating the 45th anniversary of Title IX, the landmark legislation which mandates equality in educational opportunities regardless of sex. While Title IX may be best known for ensuring that girls and women have equal access to sports on campuses across the U.S., its impact goes far beyond what happens on the playing field; radiating out to our board rooms, war rooms, and yes, someday even oval rooms. (more…)


Be the Next Queen of Dirt!

No More Shrink it and Pink it

As women, we want gear that performs, not just something smaller and pinker; which is why we love Juliana mountain bikes.

Juliana Mountain Bikes

Tested, used, and approved by women; Juliana Bicycles are designed with proven geometry to meet the demands of our female riders and the trails they ride. Founded by Olympian and Mountain Bike Hall of Famer, Juli Furtado, these bikes kick so much butt we just had to share one with our customers!



#EmbraceTheDetours Instagram Challenge: Week Four

 Week Four Challenge: Friend Detours

Take me to:
Week Three Winner

friend detours

Yes, it is rest day! While you’re ready to spend the day on the couch, your friend convinces you to lace up running shoes or pull on hiking boots instead. Sometimes that unplanned workout can be a most welcomed detour. Take a photo of you and a friend getting in a workout, especially one you were reluctant to do (but aren’t you glad you did)?

This week’s winner will receive one detour-ready Dream Dress ($79) for you AND one for a friend!

Read on for how to enter.



#EmbraceTheDetours Instagram Challenge: Week Two

 Week Two Challenge: Gear Detours

Take me to:
Week One Winner

gear detoursOops! We open our gym bag at boot camp to find we haven’t packed a sports bra. We’re ready to head out for our lunchtime run only to discover we left our running shoes at home. Forgetting a key piece of gear for your workout is an unwelcome detour. Do you call it quits and head home, or get creative and make it happen anyway? No gear? No problem! Share a photo of yourself getting your workout done – even if you’ve forgotten an important piece of gear. 

This week’s winner gets a personalized bra fit with one of our expert bravangelists plus a Tech Athena Sports Bra (big-time support) or Uprise Pullover Sports Bra (for A & B gals) ($48-$54).

How To Enter

To enter, simply follow us on Instagram, post a photo of yourself getting it done despite your gear fail, and tag it #EmbraceTheDetours and @Title Nine. Photos for the Week Two Challenge must be submitted between Monday, March 14 at 12:01am and Sunday, March 20 at 11:59pm PDT and your Instagram account MUST be public during the contest or we are unable to view your submissions. Each week, one winner will receive an item of detour-ready gear from Title Nine. Multiple entries allowed, because we know detours happen every day!

Check the blog each Monday through April 4 to see the weekly winning photos. It could be your pic!

Week Two Winner:

week 2 winner

Week two winner – @lauralyntaylor: The only thing I REALLY want to be known as a “bad ass” for is as a mom. My son needs practice time dribbling and rebounding, so the ball is in the car always. If he wants to practice, we practice. Even after church. In a dress. And heels. Because one day when I’m old and gray and about to die, I want my son to look at me with his kids and say, “‘your grandma was one bad ass woman. I remember when…'”

No basketball shoes? No problem for Lauralyn. She didn’t let her lack of gear stop her from quality time with her son. That’s truly one “bad ass” way to #EmbraceTheDetours! Thanks to everyone who entered the GEAR DETOURS challenge. We got so many great ideas for how to get it done despite missing a key piece of gear: using old socks as arm warmers, lip balm as body glide, even wearing your infant twins as a weight belt! You are one resourceful bunch. We can’t wait to see what detours you embrace next.

Take me to:
Week Three Challenge


The Fine Print: No purchase necessary. Open to legal residents of the 50 United States and the District of Columbia 18 years of age or older. Title Nine employees and their families are not eligible. Images must be your own original content. By tagging your photos #EmbraceTheDetours, you are giving Title Nine permission to feature your images in official Title Nine communications related to this contest: including but not limited to, social media, email, and Your Instagram account must be public during the contest or we are unable to view your submissions. Four winners will be chosen – one from each entry period. Entry periods: 3/7/16-3/13/16; 3/14/16-3/20/16; 3/21/16-3/27/16; 3/28/16-4/3/16. Winners will be notified via a comment to their post. Listed prizes may be exchanged for any in-stock item of equal or lesser value. Per Instagram rules, we must mention this is in no way sponsored, administered, or associated with Instagram, Inc. By entering, entrants release Instagram of responsibility, and agree to Instagram’s term of use.